Eco-friendly, multi colored and eye catching bag that was water-repellent and robust from Switzerland quickly caught the eyes of designers around the world, making it one of the best designs from Switzerland in recent years. In 1993, graphic designers Markus and Daniel Freitag were inspired by the multicolored heavy traffic in Zurich, so they developed unique pieces using fabric and backpack strap from used truck tarpaulins and car seat belts. This is how FREITAG bags took shape with hand cut recycled materials– each one recycled, each one unique.